Business growth

Business Growth

Are you an owner manager or business leader, looking to take the next step?

As your business grows, so too the C level team may need to evolve; focusing more on strategy and less on operations, or delegating specific functions. Sometimes, trying to achieve this on your own can be frustrating and risky, requiring a steep learning curve.

In such times of change it can be more cost effective to use external resources to provide the particular skills to successfully design and implement the changes as they are likely to be significantly different to the skills required to maintain the new environment.  An interim appointment is often ideal for these circumstances.

We can work with you and your top team to develop strategic and tactical (sales) plans for:

Growth: providing support, advice and guidance for directors and owners who are dealing with the many problems arising from growing a company in today’s tough business environment.

“Performative has helped us to refocus on our current products and also to look at new markets and we are working as a board far more efficiently.” Director, International Mailing company.

“The work done by Performative created a great foundation for what is now a very successful business.” MD, IT Solutions company.

Succession: If business success has been heavily reliant on your involvement, it is natural to be apprehensive when handing the reins to others so you can devote more energy to the future of the business and coaching your successors, or to freeing you for your next business. We identify the profile of your ideal recruit and shortlist appropriate candidates for your final decision.

“In early 2010 we decided to recruit a Commercial Director to take over the management of the sales and marketing function from me and Performative designed and ran the entire recruitment project. The service provided was excellent as it allowed me to spend more of my time on business, both operationally and strategically, while Performative ran the recruitment project.” MD, IT Parts company.

“Having Performative involved in recruitment of crucial sales appointments gave me peace of mind to leave the UK and build our US operation.” CEO, On-line Education Support company.

Structural Change: drawing on a wealth of practical experience to support you in the preparation and execution of strategy for; new market penetration, acquisitions, mergers, outsourcing, floatation or post-acquisition/merger harmonisation.

“Following the successful completion of a Sales Performance Transformation programme, Performative continued to work with us in support of a plan to effect a management buy-out by existing senior executives. Their wealth of business experience and specific knowledge of the M&A market enabled Performative to provide me with real practical help in finding my way through the minefield of the MBO. In particular it helped me to understand what to expect from the accountants, lawyers and banks, and thus prepare for their processes in funding an MBO. Performative also provided invaluable assistance to the members of the MBO team. Without the support of Performative this would have been a much more difficult exercise peppered with pitfalls.” CEO, Communications company.

Exit: providing expert assistance in preparing your company to make it an attractive proposition for trade sale, divestment or MBI/MBO, enabling you to focus on business as usual and retain business value.

“Performative drove the process throughout, without which support either the business would have suffered or the deal would never have completed. Since completion Performative have continued to support us through the early stages of integration. I am extremely happy with the result they have obtained for us.” MD, Media Agency.

Feel free to contact us for a confidential discussion on achieving your growth plans.

FireBelly Creative

The Outcome:

A successful sale of the business to a larger company in the same industry sector.

“Performative drove the process throughout, without which support either the business would have suffered or the deal would never have completed.  Since completion Performative have continued to support us through the early stages of integration.

I am extremely happy with the result they have obtained for us.”    Guy Meyer, MD, Firebelly Creative

The Challenge

Firebelly Creative is a successful cross platform strategic launch marketing agency using traditional & new media with AV, Digital, Print and PR capabilities.  The shareholders were looking to realise a return on the investment they had made in growing the company over the previous 2 decades by finding new owners for the business thus freeing them to focus on the activities in the business which they enjoyed most.

Performative were invited to identify potential buyers for the business and were awarded the Sale Mandate.

The Performative Solution

Performative executed a Sale Mandate which incorporated the complete management of every aspect of the transaction:

  • strategic guidance to the Board including valuation and deal structure;
  • creation of the marketing documents;
  • finding and contacting potential acquirers, conducting initial evaluation meetings and for suitable prospects orchestrating meetings with the owners;
  • working with the chosen acquirer to structure a deal that worked for all interested parties;
  • managing all aspects of the negotiation through to final agreement on the offer value and structure;
  • introduction to qualified professional services and coordination of all professional relationships;
  • review and completion of all contractual documents on behalf of the business and its owners;
  • post-transaction support to ensure the early days of the transition went smoothly.

The activity commenced in 2010 but was suspended for commercial reasons in 2011.  It was revived in May 2012 and completed at the beginning of October 2012.

Performative’s involvement enabled the owners of the company to continue to focus on their operational roles in the confident knowledge that their interests were being protected throughout the marketing and negotiating stages of the transaction and that a harmonious relationship would be maintained with the purchaser going forward.