Business growth

Business Growth

Are you an owner manager or business leader, looking to take the next step?

As your business grows, so too the C level team may need to evolve; focusing more on strategy and less on operations, or delegating specific functions. Sometimes, trying to achieve this on your own can be frustrating and risky, requiring a steep learning curve.

In such times of change it can be more cost effective to use external resources to provide the particular skills to successfully design and implement the changes as they are likely to be significantly different to the skills required to maintain the new environment.  An interim appointment is often ideal for these circumstances.

We can work with you and your top team to develop strategic and tactical (sales) plans for:

Growth: providing support, advice and guidance for directors and owners who are dealing with the many problems arising from growing a company in today’s tough business environment.

“Performative has helped us to refocus on our current products and also to look at new markets and we are working as a board far more efficiently.” Director, International Mailing company.

“The work done by Performative created a great foundation for what is now a very successful business.” MD, IT Solutions company.

Succession: If business success has been heavily reliant on your involvement, it is natural to be apprehensive when handing the reins to others so you can devote more energy to the future of the business and coaching your successors, or to freeing you for your next business. We identify the profile of your ideal recruit and shortlist appropriate candidates for your final decision.

“In early 2010 we decided to recruit a Commercial Director to take over the management of the sales and marketing function from me and Performative designed and ran the entire recruitment project. The service provided was excellent as it allowed me to spend more of my time on business, both operationally and strategically, while Performative ran the recruitment project.” MD, IT Parts company.

“Having Performative involved in recruitment of crucial sales appointments gave me peace of mind to leave the UK and build our US operation.” CEO, On-line Education Support company.

Structural Change: drawing on a wealth of practical experience to support you in the preparation and execution of strategy for; new market penetration, acquisitions, mergers, outsourcing, floatation or post-acquisition/merger harmonisation.

“Following the successful completion of a Sales Performance Transformation programme, Performative continued to work with us in support of a plan to effect a management buy-out by existing senior executives. Their wealth of business experience and specific knowledge of the M&A market enabled Performative to provide me with real practical help in finding my way through the minefield of the MBO. In particular it helped me to understand what to expect from the accountants, lawyers and banks, and thus prepare for their processes in funding an MBO. Performative also provided invaluable assistance to the members of the MBO team. Without the support of Performative this would have been a much more difficult exercise peppered with pitfalls.” CEO, Communications company.

Exit: providing expert assistance in preparing your company to make it an attractive proposition for trade sale, divestment or MBI/MBO, enabling you to focus on business as usual and retain business value.

“Performative drove the process throughout, without which support either the business would have suffered or the deal would never have completed. Since completion Performative have continued to support us through the early stages of integration. I am extremely happy with the result they have obtained for us.” MD, Media Agency.

Feel free to contact us for a confidential discussion on achieving your growth plans.

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Global Mailing

The Outcome:

Performative’s work assisted Global Mailing to define and articulate its market proposition and refine its selling operation to exploit its unique position.

“It has helped us to refocus on our current products and also to look at new markets and we are working as a board far more efficiently.”  Director, Global Mailing

The Challenge

“Global Mailing is a company with an approachable human face that passionately believes in the creation of close working partnerships between customers and suppliers. By maintaining professional and straightforward communication, we continually address customers’ specific requirements, and are able to respond quickly and effectively should any unexpected demands present themselves.”

Global Mailing has a well-established international mailing business, but was promoting low price as its key differentiator.  The company wanted to grow and asked Performative to assist in analysing and addressing the issues that were preventing this from happening.

The Performative Solution

A series of structured steps enabled Performative to help Global Mailing achieve its objectives:

  • A Sales Maturity Assessment (SMA) provided an initial view of sales capability.
  • A Win-Loss review exercise proved a valuable method to uncover Global Mailing’s true differentiation as viewed through the eyes of its customers.
  • A Market Focus Review (MFR) built on the findings of the Win-Loss review which was used to develop the market proposition.
  • Work with the Executive team included business planning around the new proposition and creating a robust forecasting mechanism to enable annual revenue targets to be set.  The work with the Executive team also served to improve the effectiveness of the board and to support the creation of a three year strategy and business plan.
  • The new business plan was mapped into a sales action plan that included:
    • Creation of clearly defined and equally valued territories with an associated re-structuring of the sales team to reduce tension over prospect allocation.
    • Focus on key customer types to build knowledge of customer business to improve service and loyalty.
    • Development and implementation of a Sales Handbook covering all relevant and important sales steps and processes, in particular:
      • Pipeline creation and management.
      • Introduction of the CAPO ratio – Calls : Appointments : Proposals : Orders –  to refine forecasting accuracy and aid sales activity planning.
    • Assistance with sales recruitment to supplement the team.