If You Always Do What You Always Did …


There is an old saying that goes “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got”.  Do you agree?  Well, we disagree.  In our experience, you will actually get progressively less because the world constantly changes and moves forward, potentially leaving you behind.  The great Albert Einstein agreed with us; his definition of insanity was “doing the same thing over and over again and expecting different results”.

Enjoy this clip from Jabberwocky with Michael Palin

Enjoy this clip from Jabberwocky with Michael Palin

However, we also observe that the unspoken assumption “change = progress” is not always so.  Today’s fast-moving world offers many opportunities to change, but not all changes are appropriate.  Hype is everywhere these days and it is easy to get swamped and carried along in the current.  Social media and Cloud computing are excellent examples of potential benefits, but they do not cure all ills; and wrong choices can cause worry and wasted time.

Of course you must change what’s not working, but leave well alone where you have a winning formula.  Our advice is to stay cool and collected; keep focused on your goals and objectives.  Set a clear and realistic plan, then look carefully at the methods, processes, techniques and tools that each function of the business will deploy to meet the plan.  Be open-minded about new possibilities; review and assess the latest trend to assure it will truly benefit you.  If you think something new will help, get expert advice and do a pilot exercise to check potential before full adoption and integration.  And remember to measure—you will need baseline metrics and an improvement target.

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